SMART
SMART
director/photographer: Paul McLean
dop: Luke Glover
1st assistant: Esther Tan Sonntag
2nd assistant: Paul Strand
dit: Vincent Zettl
digital operator: Sandra Seaton
gaffer: Felix Schirmer – GEN114
gaffer: Willi Rätzsch
light operator: Stefan Klitzsch
light operator: Moritz Frank
grip: Thomas Apel
styling: Christopher Maul
styling assistant: Sarah Geissler
styling assistant: Cung My Phan
h&m artist: Uli Wissel
h&m artist: Christian Olivier Merz
h&m assistant: Marija Pavleka
h&m assistant: Niklas Kemmler
set design: Leonardo Papini
set construction: Chris Craven
set building assistant: Neil Craven
set building assistant: Angelo Coralejo
set building assistant: Robert Bremerich
set building assistant: Chris Neal
set building assistant: Sabine Heimerl
head of production: Benedikt Höll
on set manager: Gunnar Kämmerer
prod. assistant: Mitch Huettner
prod. assistant: Faek Falak
car coordinator: Emanuel Less
hyperbowl studio: Tobias Joeckle
hyperbowl studio: Dennis Boleslawski
postproduction:
oddity waves: Christian Gölz
virtual architecture: Arber Gishto
oddity waves: Alexander Georg
oddity waves: Sabine Totzke
client:
cmo smart: Björn Schick
content team smart: Dennis Brücher
digital marketing mgm: Robert Vonk
strategy and creative: Sven Schoene
creative director: Bemo Lundgren
overall campaign lead: Benedikt Hilger
head of marketing: Yue Yao / Stella
dept / some team: Will Dean
dept / some team: Anja Mittelstaedt